International Marketing Day, celebrated annually on May 27, is a holiday that honors the vital role of marketing in establishing connections between businesses and consumers and stimulating social change.
The date was not chosen by chance: it was on this day in 1931 that the outstanding marketer, practitioner and theorist, often called the father of modern marketing, Philip Kotler, was born in Chicago. He is the author of over 80 books, whose influence on the development of marketing around the world is undeniable.
