OpenAI has introduced a new feature in ChatGPT, Shopping Research, that helps users automate their search and selection of products. The tool creates personalized shopping guides based on product descriptions or user criteria.For example, a user can ask to find “the quietest cordless vacuum cleaner for a small apartment” or “recommend a gift for my four-year-old niece who loves to draw.”
ChatGPT asks clarifying questions, analyzes information from the Internet, takes into account the user’s previous conversations and memory, and offers an overview of the best options with key differences and data from trusted retailers.The feature is gradually becoming available to all registered users on mobile and web, including the free plan. For the holidays, OpenAI has opened up the tool to virtually unlimited use for all plans. We remind you that the shopping function in ChatGPT appeared back in April 2025, and you can pay for goods not only with a bank card, but also via PayPal. The new tool makes the holiday shopping process faster, more convenient and personalized.
Source: https://ain.ua/2025/11/25/doslidzennia-pokupok-v-chat-gpt/
