Global AI companies are competing with Google in the web browser market, betting on artificial intelligence as a new way for users to interact with the Internet.OpenAI and Perplexity have launched their own web browsers in recent months, while Microsoft has integrated its AI assistant Copilot into the Edge browser. The tool allows you to ask a chatbot questions directly while browsing web content.According to Mozilla Foundation President Mark Surman, AI browsers will shape how people interact with the Internet in the future. Mozilla plans to give Firefox users the opportunity to independently choose the AI model to integrate into the browser.At the same time, competition for new players remains difficult. According to Cloudflare, Google controls more than 63% of the global browser market and has already integrated its own Gemini AI models into Chrome.
For AI companies, browsers have great commercial value because they allow them to work directly with users. Many of them are now using chatbots, such as ChatGPT, through browsers owned by Google or Microsoft.Jesse Dwyer, a Perplexity representative who works on the Comet browser, called the browser “an operating system for thinking.” In addition to collecting data to improve language models, AI tools keep users’ attention.
Browsers are also being seen as a platform for AI agents—programs that can perform actions on a user’s behalf, such as booking flights, making appointments, or making purchases.Microsoft predicts that manual web searches will gradually be supplemented by automated and guided AI browsing.The companies say that using the data is voluntary. For example, Google said that it uses conversations with Gemini to train models, but does not collect content from web pages and removes personal data.OpenAI said that its Atlas browser does not train on user-viewed content by default. Microsoft and Perplexity have also announced an opt-out option.Despite this, Google remains a strong player. In May 2025, the company announced the launch of AI mode in search and the Chrome browser, and the Gemini 3 model, introduced in November of the same year, is considered competitive with OpenAI solutions.
Source: https://ain.ua/2026/01/06/konkurenciia-si-brauzeriv/
